YOUR THESIS BESTIE
AI-Powered Academic Brand for Students
Built by Realyn Manalo
Brand Overview
Your Thesis Bestie is a comprehensive AI-powered academic platform designed to guide students through the thesis-writing process. It provides custom GPT tools, step-by-step tutorials, and ready-made topic ideas to help users generate research topics, craft strong thesis titles, and streamline their research workflow.
Brand Challenges
Create Social Media Platforms
Build Social Media Presence
Build a Data-Driven Content Strategy
Grow & Engage Community
Leverage AI & Automation
Create & Repurpose Assets
Implement Lead-Gen Funnels
PLATFORMS MANAGED
Facebook Page
Facebook Group
TikTok
Website
YouTube
Facebook Page (Jan–Aug 2025)
Goal: Drive website traffic and convert leads into paying clients
Views: 157,968
Reach: 12,502
Content Interactions: 960
Link Clicks: 835
Visits: 32,265
Follows: 1,295
Leads Collected: 136
Converted Clients: 97
Strategy:
Repurposed 4–5 blog posts/day into platform-native content
Redirected TikTok traffic to the Facebook page & website
Used Meta Business Suite for scheduling, lead forms, and DMs
Created scroll-stopping graphics via Canva and strategic captions via ChatGPT
Facebook Group (May–Aug 2025)
Goal: Build a loyal student community and boost site traffic
Members: 3,856
Posts: 156
Comments: 496
Reactions: 518
Active Members: 2,751
TikTok (Aug 2024–Aug 2025)
Goal: Raise brand awareness and generate inbound leads
Video Views: 16M
Profile Views: 182K
Likes: 977K
Comments: 20K
Shares: 104K
Followers: 31K
Strategy:
Created educational TikToks with AI tool demonstrations and viral hook formats
Used CTA strategy to direct leads to comment sections and link in bio
Established thought leadership in AI + thesis writing space
Built product awareness for Thesis Title Booster, Builder, and Research Gap Finder
YouTube (May–July 2025)
Goal: Nurture existing audience, build trust, and monetize content
Views: 1,200+
Avg. Watch Time: 28.5 mins
Subscribers: 306
Strategy:
Created long-form tutorial content on AI-assisted thesis writing
Used existing FB/TikTok followers as traffic source
Designed clickable thumbnails using Canva
Scheduled content via YouTube Studio
Website (May–July 2025)
Goal: Serve as the central hub for content such as research topics, sales of AI tools for thesis-title creation, and monetization
Active Users: 6.9K (+1,228.1%)
Page Views: 74K (+2,700%)
Total Events: 158K (+2,148.8%)
Avg. Events/User: 6 (+1)
Strategy:
Automated blog generation using custom GPTs + ChatGPT
Created custom GPTs for automated thesis title making
Connected Google Analytics + Search Console for performance tracking
Source content from trending Philippine news to create research topics
CONCLUSION
Through a fully integrated, AI-powered content system,
Your Thesis Bestie achieved:
Massive organic reach (TikTok: 16M views)
Community growth (FB Group: 3.8K+ students)
Lead conversion (97 paying clients)
Website visibility and SEO dominance (158K events)
As a one-woman marketing team, I demonstrated expertise in multi-platform content strategy, AI automation, community engagement, and performance-based growth marketing.
This case proves how educational brands can scale without ads—just smart systems, compelling content, and data-driven execution.
TOOLS
Strategy:
Used TikTok as lead magnet entry point for FB Group
Gave away free AI tools and templates to spark engagement
Cross-posted from FB Page to group to drive interaction and traffic
