PLATFORMS MANAGED

• Facebook Page

• Twitter

• Discord

FACEBOOK PAGE (September - December 2024)

Goal: Enhance brand visibility, drive traffic to the website, and strengthen community engagement through cross-posting between Facebook Page and Facebook Group.

September 2024

• Posts: 16

• Total Engagements: 75 (avg. 4.69 engagements/post)

• All interactions were organic, indicating solid community resonance.

October 2024

• Posts: 38

• Total Engagements: 181 (approx. 4.76 engagements/post)

• Engagement grew by 141% compared to September (82→181).

November 2024

• Post: 22

• Initiative: Illuvium Beyond campaign (giveaway + targeted content)

• Engagement drop by 70% as evidenced by the data from October to November (181→55)

• Outcome: Despite of having ongoing campaign, increasing of post frequency is needed to prioritize to maintain the number of engagement

STRATEGY

Cross-Posting Framework
• Shared every Page post in the Facebook Group to channel traffic and spark discussion.

Content-Style Experimentation

Tested eight formats:

• Informational articles

• Meme-style articles & memes

• Promotional content

• Quick updates

• Polls

• Illuvium suggestions

• “Did you know?” posts

Performance-Driven Prioritization
• Identified top formats (informational articles, quick updates, polls, Illuvium suggestions) and allocated more budget and scheduling slots to them.

Campaign Activation
• Launched the Illuvium Beyond giveaway in November, pairing incentivized posts with community-focused content to boost both reach and engagement.

TWITTER (September - November 2024)

Goal: Brand visibility, audience awareness, and lead generation to drive website traffic and support Illuvium events

September

• Posts: 22

• Engagements: 488 (avg. 22.18 engagements/post)

• Insight: Steady engagement shows content resonates with followers, yet there is room to grow overall interaction.

October

• Posts: 44

• Engagements: 652 (7.20 % engagement rate, a 68 % increase vs. September)

• Top Formats:

  • Informational articles

  • Quick updates

  • Polls

  • “Did you know?” posts

• Insight: Doubling post frequency and focusing on high-value formats drove a significant engagement lift, despite no reposts from Illuvium.

November

• Posts: 53

• Engagements: 966

• Illuvium Reposts: +55,600 impressions, 175 % engagement increase

• Insight: Partner amplification via Illuvium reposts delivered exponential reach and interaction gains.

STRATEGY

Cross-Posting Framework: Shared every Twitter post in the Discord Group to channel traffic and spark discussion.

Increase posting frequency: We went from 22 tweets in September to 53 tweets in November to keep our brand visible.

Try different content styles: We shared informational posts, memes, promotional messages, quick updates, polls, Illuvium tips, and “Did you know?” facts.

Focus on what works: We spotted that informational posts, quick updates, polls, and Illuvium tips got the most engagement, so we made more of those.

Partner reposts: In November, Illuvium’s official account started reposting our tweets. That added 55,600 extra impressions and boosted our reach by 175%.

Ongoing tweaks: Each month we used our analytics to adjust the mix of content, how often we tweet, and our messaging to match upcoming Illuvium events and drive website visits.

ILLUVIDATA CAMPAIGNS

Illuvium Beyond Campaign

Goal: Increase brand awareness, drive traffic and leads, and convert them into sales.

Context
Illuvium Beyond is a competitive collectible card game with an in-game album for storing and tracking “Illuvitars.” In a forward-looking partnership, Illuvium teamed up with G-SHOCK to launch NFTs and battle items featuring G-SHOCK designs—broadening its digital collection.

Results
Period: November 19–28, 2024

Reach and Visibility

• Impressions grew 32 percent to 27.3 K, meaning more users saw our content

• New followers increased by 22, showing refreshed interest

Engagement Quality

• Engagement rate rose 27 percent to 4.6 percent, so a higher share of viewers interacted

• Replies jumped 443 percent to 38, while reposts climbed 76 percent to 90, reflecting strong conversation and sharing

• Likes went up 21 percent to 358, confirming that our posts resonated

Audience Action

• Profile visits rose 50 percent to 96, indicating that the campaign sparked curiosity about the brand

Timing Impact

• Engagement peaks on November 20 and November 25 coincide with major content drops, demonstrating that key campaign events directly drove interaction

Conclusion
Across reach, engagement, and audience action, the Illuvium Beyond campaign met and exceeded its objectives—clearly establishing it as a success.

Launch of Illuvidata Marketplace

Goal: Introduce the Illuvidata Marketplace to the community, increase brand visibility, and gather user feedback through engagement.

Context
The Illuvidata Marketplace streamlines how collectors of Illuvitars for Illuvium: Beyond can browse, compare rarity scores, manage their holdings, and assess wallet value. It is designed to meet the needs of both new and veteran players.

Results

Immediate Engagement

• A single announcement post generated 105 engagements and reached 6,400 unique users

• This strong initial response shows clear interest in the marketplace feature.

Consistent Content Output

• Published 66 Tweets over the year, the highest annual volume to date

• Regular updates maintained audience attention and kept the marketplace top of mind

Sustained Engagement Growth

• Total Twitter engagements rose above 1,018, breaking a seven-month plateau

• This ongoing increase confirms that marketplace content continued to drive meaningful interactions

Conclusion

The Illuvidata Marketplace launch combined a high-impact announcement, an unprecedented posting schedule, and a clear rise in sustained engagement. These facts demonstrate that the initiative successfully met its goals of visibility and community feedback.

Discord Community Management

Goal: Maintain an active Illuvidata Discord community by sharing event updates, fostering relationships with Illuvium partners, and gathering constructive feedback.

Key Responsibilities

Community Introduction: Announce myself as the new Community Manager and outline my role.

Feedback Collection: Encourage members to share ideas and suggestions for improving the community experience.

Issue Resolution: Monitor discussions daily and address any questions or concerns promptly.

Event Announcements: Post timely reminders and details about upcoming Illuvidata events and partner activities.

Content Sourcing: Listen to conversations in related Discord servers to identify topics and insights for future articles.

Conclusion

Illuvidata’s social platforms weren’t starting from scratch — but they were stuck. Previous efforts lacked direction, consistency, and impact. That’s where I came in.

As a turnaround strategist, I didn’t just manage content — I rebuilt the system. I audited what wasn’t working, introduced performance-based content strategies, reconnected with the community, and aligned our campaigns with the Illuvium ecosystem.

The results speak for themselves: exponential growth in engagement, consistent visibility across platforms, and a reactivated community that’s now part of the brand’s long-term momentum.

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