Intellectual Property Brand
Role: Marketing Specialist
Brand Overview
Recurra is a forward-thinking platform designed to modernize intellectual property (IP) management in the Philippines. Built in response to outdated manual processes, it offers a streamlined tech-enabled solution that simplifies how businesses file, track, and protect their IP assets. This makes registration and management more efficient, transparent, and accessible.
Brand Challenges
Brand Awareness
Brand Visibility
Generate Leads
Platforms Managed
Facebook Page
LinkedIn
Facebook Page ( March 18 - June 22, 2024)
Goal: Increasing brand visibility, brand awareness and generate leads
Reach: 44.5K
Content Interactions: 94
Followers: 357
Link Clicks: 310
Collected Leads: 262
Strategy
Developed a content calendar
2-3 posts per week of high-quality educational and engaging content
Share social media post to relevant Facebook groups
Run a default option on Facebook ads focusing on Sales
Develop a lead tracker using Lark for lead generation
Finding a local brands that are not yet trademark
List their email, phone number, and links to lead tracker
Message the leads through Gmail and Viber
LinkedIn ( March 18 - June 1, 2024)
Goal: Increasing brand visibility
Impressions: 646
Strategy: Focused on indirect marketing using informational and educational contents
